Mihály Tari.

WEBSITE

Website questionnaire

This is the list I need before I start on your site, and “none” is a perfectly good answer to plenty of it. It takes about an hour to go through, and it’s best done in one sitting. A one-page site takes 5 business days, and a site of several pages takes 10 business days. That deadline starts on the day I confirm the list is complete. If something is missing I’ll tell you what it is, and the days I spend waiting for it don’t count.

About you

I’ll send a confirmation there once your answers arrive. If you’re sending the photos and the logo as attachments, that’s the email to reply to.

1. The site’s address

The site’s address is what a customer types into their browser, something like yourshop.com.

Without it the site gets built but can’t go live at its own address, so the work can’t be finished. Don’t skip this one.

Do you already have an address for the site?

Something like yourshop.com. The address is always yours, never mine: if you move the site elsewhere later, the address goes with you.

Fill this in if you answered yes above. Write it out exactly, letter by letter.

Fill this in if you answered yes above. The name of where you bought it is enough — GoDaddy, Namecheap, whoever sends you the renewal notice.

Who should make that address lead to the new site?

Fill this in if you answered yes above. One setting has to change where you bought the address, and I’ll write out for you exactly what to put in. I’ll ask for the login details separately later, so please don’t type them in here.

Fill this in if you don’t have an address yet. Write 2–3 names you’d like, favourite first. I register the address in your name, and you pay the registration fee, exactly what it costs. I ask for it by transfer after the first revision round, and I buy the address as soon as it arrives.

2. Your official business details

These have to appear on the site’s legal pages, exactly as they appear on your paperwork. Don’t write them from memory — copy them off an official document, such as your registration certificate or a letter from the tax office.

One mistyped number makes the legal pages wrong, and the site can’t go live until they’re right.

This can differ from the name your customers know: “Smith Gardens Ltd” is the registered name, “Smith Gardens” is what people call you.

The address on the paperwork. It isn’t always where you work or where you meet customers.

3. What you offer

List what you sell or what you do — 4–8 items is enough, with a sentence or two on each. Add the price or the starting price where you have one, and say “quoted individually” where you don’t.

This becomes the most important section of the site, so it can’t be left out.

One item per line, with a sentence or two underneath on what the customer gets.

4. Who you work for

Three short answers here. They don’t go on the site word for word; I write the wording of the site from them.

Without them I’d be guessing at the wording, and guessed wording turns out worse. It can slow the work down too, because you’d have to read a rewrite and approve it.

Who buys from you: private people or businesses, which area they come from, roughly what age.

5. Opening hours

Write them out day by day, the way you’d put them on the door: Monday–Friday 8:00–17:00, Saturday 8:00–12:00, Sunday closed.

If you don’t send hours, the section is simply left off the site and can be added later. It doesn’t stop the clock.

Tick this if you work by appointment, or if fixed hours don’t apply to what you do.

6. Contact details

These details go on the site, including the strip at the bottom of every page. This is also where messages sent through the site will land.

Without them the message form and the bottom of the pages can’t be finished, so don’t skip this one.

Messages sent through the site are forwarded to this address. It can be the same as the public one above, or a different one that only you read.

Fill this in if you’d like it shown on a map on the site.

7. Logo

If you have a logo, I need the best-quality original file — the one your designer sent you. If all you have is a picture of it, send the largest one you can find, ideally one where there’s no white box around the logo.

If you don’t have a logo, the site shows the name of the business as text instead. Logo design isn’t part of this package.

Do you have a logo?
8. Photos

Send 5–10 photos of your work, your products, your shop or your team. Phone photos are fine, you don’t need a photographer, and I’ll take care of the sizing.

If you don’t have photos of your own, the site launches with stand-in pictures that aren’t of your business, and you can swap them out later. Photography isn’t part of this package.

There are two ways the photos and the logo can reach me. One is to put them in a shared folder — Google Drive, Dropbox, whichever you use — and paste the link to that folder into the field below. The other is to reply to the email I send you once you’ve filled this in, with the files attached. Please don’t send a picture that has already been forwarded through Messenger or WhatsApp, because pictures lose quality on the way.

Do you have photos that can go on the site?

If you put the photos and the logo in a shared folder, paste the link to it here. Leave this empty if you’d rather send the files by email.

9. Testimonials

If you have something quotable from a past customer — a Google review, a thank-you email — send 2–3 of them along with the name that can be printed next to each. You decide whether that’s a full name or a first name.

If you don’t have any, this section is simply left off the site.

Paste the quotes here, and put next to each one the name I may print with it.

10. Where the site should run

Every website runs on the machines of some company, and that is where visitors reach it. By default that company is Vercel, in the United States, and the privacy notice on your site says so.

If you’d rather it ran at a Hungarian company, I need to know now, because that changes what the privacy notice has to say. If you have no preference either way, leave the default.

Which company should the site run at?
11. Sending email from the site

Messages sent through the site reach your inbox through a mail service called Resend, and it’s free to use. That service needs an account, and the account is always yours, never mine: if you move the site elsewhere later, the account stays with you.

Once the account exists, a few settings have to be added where you bought the site’s address. I’ll write out for you exactly what those settings are. Without them the message form still appears on the site, but every message sent through it is lost. This one does stop the clock until the settings are in place.

Who should set that account up?

If you sign up yourself, I’ll ask for the login details separately later, so please don’t type them in here.

12. Visitor measurement

Visitor measurement shows you how many people look at the site and where they came from. It’s switched off by default.

If you don’t want it, it stays off and can be switched on any time later. It doesn’t stop the clock.

Do you want to see how many people visit the site?

If you do, I’ll tell you whose account the measuring runs in and what happens to it if the site moves elsewhere later.

13. Sites you like

Name three websites you like — any kind, they don’t have to be in your trade — and write a line on what you like about each. It helps me get the look right for you, and I won’t copy any of them.

If nothing comes to mind, leave it empty.

If nothing comes to mind, leave it empty.

If nothing comes to mind, leave it empty.

Anything else